Dr. J. Scott Armstrong

(March 26, 1937 - September 28, 2023)

Emeritus Professor of Marketing

The Wharton School, University of Pennsylvania (1968 to 2023)

Research Interests: applied statistics, education, forecasting, marketing, marketing research, organizational behavior, peer review, persuasion and advertising, public policy, scientific method, social responsibility and irresponsibility, strategic planning

Armstrong & Green book cover, Cambridge 2022